AI Concepts
How We Do it
Mapping the AI Forge Process
The AI Forge journey, tracing the path from your initial application to launching a thriving startup.
Application Stage
Over 1,000 applicants compete for a spot in each AI Forge cohort, setting the stage for a highly competitive process.
Pre Program Selection
Monday 22 April
150 of these applicants are carefully selected for the pre-program stage, identifying startups with promising AI concepts.
Core Program Acceptance
Monday 13 May
The final 50 startups enter the core program, gaining focused mentorship, extensive resources, access to investors, and significantly enhanced chances of securing funding. This stage is pivotal in transforming their AI innovations into market-ready solutions.
Tailored with Care
Our Program
AI Forge is an intensive 12-week program that is conducted online and offline in various cities around the world. Our well designed program was created to provide a hands-on experience, where participants engage in daily collaboration to maximize the benefits of their journey.
- Ideation
- Use our in-house entrepreneurs, AI and industry experts to gain inspiration, brainstorm new ideas, and even pivot your existing AI project to new heights.
- Mentor Matching
- Connect with experienced mentors in the AI industry to guide you through the incubation process.
- Business Plans & Financial Model
- We will create a very granular Financial Model to determine the viability of the business idea.
- Pitch Decks
- Create a compelling pitch deck to showcase your AI project and attract potential investors.
- PoC Building
- Use the 100 supplied developer hours to support building a Proof of Concept product (PoC) to test your AI idea and gather feedback from users.
- Investor Week
- Through a series of dinners, events and a main Demo Day you will showcase your company to around 300 investors.
- Networking Events
- Attend networking events to connect with other entrepreneurs, investors, and experts in the AI industry.
- Funding Opportunities
- Access funding opportunities and resources to help finance your AI project and grow your business.
Week by Week
The Schedule
Our AI incubator program provides a unique opportunity for startups and entrepreneurs to grow their AI-based business ideas. With access to cutting-edge technology and expert mentorship, participants can develop their ideas into viable products and services that have the potential to revolutionize industries. Say goodbye to the conventional incubator model and join us in shaping the future of AI innovation.
Welcome Day
Legal incorporation
Massey Playbook
Team speed-dating
Finding your Co-Founder / Team
Week 1 - Pre-Program
Problem Solution Fit / Lean start-up
Brainstorm product ideas / strategy
UX and UI / features / PoC
Market size / competitor analysis
User Surveys
Week 2 - Pre-Program
Deep dive on AI Strategy
AI Tools & Models
AI Researchers
Subject matter experts
Mentor Meetup Week
Week 3 - Pre-Program
Database building
Customer Development 1
One-Pager instant snapshot
Client / Corporate Outreach
Client discovery research
Week 4
Tech deep dive
PoC tech creation
Developer allocation for 100 x hours FREE coding
Week 5
Financial Modelling
B2B / B2C / SaaS
Face to face with Corporates
Securing feedback loop
Week 6
Customer Development 2
Creative Marketing / PR
Explainer Animated Videos
Growth hacking
Week 7
Understanding Investors
Event Networking
Brand Story / Audit
HR / Accountancy / Cashflow
Week 8
Pitch Deck Creation
Legals / AI Governance
IP Strategy / Patents
Grants and How to Secure Them
Week 9
Pitch Training
Investor Deck Creation
Securing Pilots
Planning the Investment Journey
Week 10
Develop PoC
Practise Practise Practise
Pitches at London meet up events
Refine / Complete Investor Deck
Week 11
3 x Investor Dinners (150 investors)
1 x Showcase Events (150 investors)
Research investors
Wrap Party
Week 12
Our Offer
We believe in transparency to create valuable companies.
- Direct Investment
- £6,000
- Program Value
- £50,000
- Service Credits
- £135,000
- Development Support
- 100 Hours
- 60% Chance to Raise £200,000
- Access to 110 Mentors
- Design Support
- 30 Hours
Our ask to turn your idea into an amazing company.
- Equity
- 6%
- High Motivation
- Strong Founder Team
- An AI Solution
What People Say About Us
We have a long track record of hard work and total commitment to our business partners.
